New VP

Photo by Helder Mira

Hellen Hom-Diamond joined the Trinity College community in January as vice president for strategic marketing and communications. As a key member of the college’s senior administration, Hom-Diamond leads the development, articulation, and dissemination of Trinity’s mission, brand, and messaging to further the college’s strategic priorities.

Hom-Diamond comes to Trinity from Sidwell Friends School in Washington, D.C., where she served since 2018 as the school’s chief communications officer. She has more than two decades of experience in education, the majority of which were spent at Yale University and UCLA.

In a December 2021 announcement, Trinity President Joanne Berger-Sweeney said that Hom-Diamond has a proven record of success in all aspects of branding and marketing, as well as extensive experience in dealing with a full range of communications challenges. “It was clear to us that she understands the importance of adapting a college’s approach to marketing and communications to productively engage a diverse community,” Berger-Sweeney said. “As the college sought a marketing and communications leader to shepherd its story and to engage all of its stakeholders, Hellen stood out as someone with a deep understanding of what it means to champion a 21st-century liberal arts education and of how to leverage marketing and communications to advance an institution’s strategic goals.”

In her role at Sidwell Friends, Hom-Diamond oversaw the brand and reputation of the school and supported strategic revenue-generating initiatives. During her time there, she created the school’s inaugural communications strategic plan, which served as a brand DNA messaging platform and visual identity program for the school and athletics. She also led advancement, campaign, and strategic plan communications; directed the school’s Equity, Justice, and Community (EJC) communications plan; and navigated numerous media challenges.

Prior to Sidwell Friends, Hom-Diamond spent five years as the chief communications officer at The Hotchkiss School, where she led a comprehensive effort to revitalize the communications office and to develop the school’s strategic communications plan. Other previous roles include serving as the director of campus communications in Yale’s Office of Public Affairs and Communications, where she directed strategies for campus communications, and as the UCLA Alumni Association’s director of online communications, where she oversaw plans to grow and sustain alumni engagement for the third largest alumni association in the nation.  

Hom-Diamond earned a bachelor’s degree in architecture from Columbia University.