Encouraging Healthy Habits

While behavioral economics has typically been used by companies in many industries to entice consumers to make bad decisions (e.g., pricing or advertising products in ways that entice us to make impulse purchases or consume junk foods), health is one sector in which the incentives are now aligned so that the private sector is motivated to nudge people to make good decisions.

http://www.publicfinanceinternational.org/features/2014/10/nudging-healthy-behaviors/