{"id":211,"date":"2014-09-17T18:12:54","date_gmt":"2014-09-17T22:12:54","guid":{"rendered":"http:\/\/commons.trincoll.edu\/guiltypleasures\/?p=211"},"modified":"2014-09-18T12:09:56","modified_gmt":"2014-09-18T16:09:56","slug":"two-critiques-one-story","status":"publish","type":"post","link":"https:\/\/commons.trincoll.edu\/guiltypleasures\/2014\/09\/17\/two-critiques-one-story\/","title":{"rendered":"Strategic Marketing at Its Finest"},"content":{"rendered":"

After viewing both the book trailer and the movie trailer for\u00a0The Fault in Our Stars<\/em>, I noticed that they were similar and different in the marketing strategies that were used.<\/p>\n

Upon viewing both trailers for the first time, I noticed an immediate difference between them. The book trailer does not depict or show any scenes from the story, or give hint to the plot or story line at all, but rather shows two teenagers just swinging on a swing, with not a care in the world at all and full of happiness. Whereas with the movie trailer, it isn’t just a 30 second snippet of teenagers swinging, but rather shows the viewer the characters involved in the story, and a short but sweet background on the actual story and plot as well. For example, the movie trailer shows scenes such as Augustus and Hazel running into each other at the cancer support group, and when they’re on their date and Augustus tells Hazel he loves her- not giving too much away about the story, but giving the viewers something to think about it and imagine, rather than being left confused. Thus, the marketing strategies differ between the two trailers because the book trailer isn’t giving a rundown of the actual plot and story, it’s just making it seem like an epic teenage love story of confidence and faith, which appeals to the young adults and teenagers who, in this generation, slobber over a juicy and emotional love story. Indeed the story is one of romance and the power of love, which the movie trailer does depict, but it takes a different marketing approach in the sense that its able to appeal to a wider audience. The movie trailer doesn’t over edit scenes and show flashes of smiling teenagers or inspirational love sentences, but it actually represents the real story with little drama and over-emphasis on emotion and visuals. It makes it more relatable and marketable to a wider audience of different ages<\/p>\n

On the other hand, the two trailers have similar marketing strategies in the way that they both try to keep the audience attracted and interested in the trailer with fast changing scenes and movements across the screen. In the book trailer, it opens up with a heart monitor thumping, then changes immediately to a screen cut into 4 corners with the face of Gus and Hazel, Hazel’s name written in the heart monitor, and a flower. Then quickly after, “love is keeping the promise anyway” pops up on the screen, drawing the audience in more and more and keeping their focus. The same occurs in the movie trailer where it starts out with Hazel laying in a bed, then cutting to her and Gus dancing, then to her laughing at a table, and continues throughout the trailer. What this does to the audience is it keeps them wanting to see more scenes, keeps them on their toes, wondering what this book and story is all about. Both are similar in this aspect, and both exemplify brilliant marketing strategies.<\/p>\n","protected":false},"excerpt":{"rendered":"

After viewing both the book trailer and the movie trailer for\u00a0The Fault in Our Stars, I noticed that they were similar and different in the marketing strategies that were used. Upon viewing both trailers for the first time, I noticed an immediate difference between them.…<\/p>\n","protected":false},"author":882,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/commons.trincoll.edu\/guiltypleasures\/wp-json\/wp\/v2\/posts\/211"}],"collection":[{"href":"https:\/\/commons.trincoll.edu\/guiltypleasures\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/commons.trincoll.edu\/guiltypleasures\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/commons.trincoll.edu\/guiltypleasures\/wp-json\/wp\/v2\/users\/882"}],"replies":[{"embeddable":true,"href":"https:\/\/commons.trincoll.edu\/guiltypleasures\/wp-json\/wp\/v2\/comments?post=211"}],"version-history":[{"count":3,"href":"https:\/\/commons.trincoll.edu\/guiltypleasures\/wp-json\/wp\/v2\/posts\/211\/revisions"}],"predecessor-version":[{"id":224,"href":"https:\/\/commons.trincoll.edu\/guiltypleasures\/wp-json\/wp\/v2\/posts\/211\/revisions\/224"}],"wp:attachment":[{"href":"https:\/\/commons.trincoll.edu\/guiltypleasures\/wp-json\/wp\/v2\/media?parent=211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/commons.trincoll.edu\/guiltypleasures\/wp-json\/wp\/v2\/categories?post=211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/commons.trincoll.edu\/guiltypleasures\/wp-json\/wp\/v2\/tags?post=211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}