Have you noticed the new wordmark and design elements on the Trinity website? As part of a branding initiative led by the firm Ologie, the college’s visual identity has been updated to include a new wordmark, academic shield logo, and designs inspired by the shapes and forms of campus architecture, most notably the Long Walk. The system makes room for a vibrant and expanded color palette, new typography, and abstracted architectural elements—all complementing existing spirit marks such as the big “T” and our beloved Bantam. Look for the updated branding reflected in an upcoming issue of the magazine. Learn more about the project at https://www.trincoll.edu/branding/.
Fall 2022