By: Lydia Kay ’13 & Chloe Miller ’14
Features Editor & Arts Editor
Besides football, there are several fundamentally American institutions celebrated on Super Bowl Sunday. Cars, beer, junk food, and pop star spectacles are all just as much a part of the game as the players and the plays. Because Trinity is split down the middle on New York/New England sports, and the result of the super bowl is no doubt a touchy subject among friends, we thought it best to stick to the subjects that everyone could generally agree on: the commercials and the half time show.
Super Bowl commercials are legendary. Who can forget the Clydesdales of Budweiser, “Mean Joe Green” of Coca-Cola, or the E-trade babies? At $3.5 million for a 30-second spot this year, these commercials could not disappoint. Just as big-ticket were the celebrity performances both before the game and at half time.
Just before kick-off, husband-and-wife country duo Blake Shelton and Miranda Lambert opened with a beautiful rendition of “America the Beautiful,” followed by Kelly Clarkson teaming up with the Indianapolis Children’s Choir for the national anthem, both to rave reviews.
Three major female pop stars headlined the half-time show, but Madonna took center stage. Because of a hamstring injury she suffered days before the performance, she was unable to do all of the dance moves she’d originally planed to do. However, she was still able to wear five-inch heels and command the attentions of viewers everywhere. With a giant supporting cast of back-up costumed as gladiators, acrobats, cheerleaders, drummers, and a gospel choir, the queen of pop was still quite a crowd-pleaser. A tight-rope performer took breaths away as he jumped and flipped while Madonna belted out her classics. She serenaded the crowd with songs such as “Vogue,” “Music,” “Give Me All Your Luvin,’” and “Like a Prayer.” Fellow headliners MIA and Nicki Minaj were much anticipated, and though their performances were barely two minutes long, they left viewers wanting more from their favorite artists. MIA provided the only scandalous part of the night—when singing her verse, she said half of a certain four-letter word while flipping off the crowd and camera. Much more family appropriate appearances by Cee Lo Green and LMFAO added to the overall entertainment, though never taking away Madonna’s spotlight. The final message, conveyed through bright letters that took up the entire stage spelled “World Peace,” offering a dramatic yet appropriate finish to the spectacle.
After sitting through four-plus hours of Super Bowl action and 30 or so minutes of halftime entertainment, what we took away from Super Bowl Sunday were the commercials. Here are just a few highlights:
Clint Eastwood Chrysler ad: This was one of the longest commercials of the Super Bowl series, coming in at two minutes, which adds up to nearly 14 million dollars. The message was clear, concise, and positively received by viewers across the country. It came just after Madonna’s show, and Eastwood’s smooth, deep voice dominated the screen and conveyed a strong sense of patriotism. His plea advocated two things: America and Detroit’s car industry. His most memorable quote of the segment was, “All that matters now is what’s ahead. How do we come from behind? How do we come together? And how do we win? Detroit’s showing us it can be done. And what’s true about them is true about all of us. This country can’t be knocked out with one punch. We get right back up again, and when we do the world’s going to hear the roar of our engines.”
Doritos: This was one of America’s highest rated advertisements of the night, probably because it paired the universal cuteness of a baby with the special effect of it being slung in a slingshot across the backyard in order to grab a delicious bag of red Doritos. Who can resist that?
Volkswagon: Probably one of the most entertaining commercials of the night—James Brown’s hit “Get Up Offa That Thing” played as a dog frolicked around screen dragging weights in blankets and doing laps in order to lose weight and get in shape. The ad ends with the dog chasing after a bright Volkswagon down the street, after finally being able to fit through his doggy-door again.