Marking the second official weekend at the newly inaugurated Vernon Social, DJ’s from The Mill occupied the main stage to test their sets at the Electric Mill Party. Following the recent student rush into the Social last week during the Vernon Social Center’s opening, this event was also a fortunate opportunity to examine the facility’s party equipment: the lights, which were cleverly choreographed, and the sound system, which proved sturdy and provided pristine highs and chunky lows.
Featuring Metasine, Jeff Rautiola, and Kyle Cholawa, the Mill’s electric artist brigade also proved that the Mill, whenever necessary, can lend its artists not merely for live rock shows, but also for electronic events lasting well after midnight. The DJs’ did not merely play their music for an audience, but they also competed against each other. Students’ responses to the music turned out to be self-explanatory: they welcomed the wide range and variety of genres, atmospherics, and tempos of the three distinguished playlists.
The three DJ’s had to work hard to sustain their audience. A new facility, such as the Vernon Social Center, needs to be settled into the context of the Campus, and it needs to attract audiences too. The Social center’s debut may need some boost in terms of students’ recognition all over Trinity, but it is doing a good job when aiming to gain integration into Vernon Street’s social life. Throughout the night, the winery on the first floor of the Social center aimed to please its customers while the drumming triplets of the bass gently shook the surface of the wine. Apart from being a socializing and studying center adapted to the needs of seniors, the center’s role should be to provide a common building to the North Campus area and offset the dominance of private dorm rooms.
The reason why the Social Center must keep its stance is due to the various tempting houses along Vernon Street, which may eventually drain away its audience on a weekend night. When fraternities like Cleo organize their very own electric parties, it is hard for one to choose.
At 10 pm on Saturday, the Social Center only witnessed the first couple of students arriving. Some of the students lingering around confessed that the slow startup of the Electric Mill coincided with some of the other activities on Vernon Street.
It wasn’t until midnight that the Electric Mill gained impetus with a larger group of dancers occupying the main stage area. The Mill’s DJs dictated a fast tempo in seamlessly switching tracks and genres on their laptops.
A night on Vernon Street is both an opportunity and a challenge for anyone who intends to organize and sustain a party or event on weekend evenings. It is a buzzing place with many different locations, styles, and genres. In this context, the Electric Mill was one remarkable endeavor, and if the Mill DJs approve of a sequel, it may turn out to be one of the most exciting series of events on Vernon Street through the year.
The Social Center must allow a mixed audience with seniors from Vernon Place and younger students from all over campus to be able to join the ongoing event. It is also the DJs’ duty to personalize and reorganize their sets according to the mood and energy of the audience. The Mill DJs on Saturday managed to continuously sustain the attention of a smaller number of people, and periodically attract a larger flow of students passing by the Social. As a result, the dance area became occupied according to the cyclical waves of partygoers.
Vernon Social already has some other music-based events scheduled for September. Organizers and performers should not forget that although they possess a great opportunity with this new campus facility, they also bear great responsibility. The first couple of events during the fall may turn out crucial in the perception of the Social Center by students. This way, it can break through a massive tradition of private dorm parties in the North Campus region and draw students into a larger common place to socialize.
The equipment is there, and the artists are there, too. Open parties at Greek letter houses may prove to be a challenge, especially during the startup period of the Vernon Social, but it is the Social Center’s duty to draw as as many of the flocks of students on Vernon Street as possible.
This will be an interesting ride in the next couple of months. It is great to know that the Social Center and the Mill will most probably share their contribution in most of the upcoming events.